May 25, 2022
In General Discussions
But, how does that apply to referral marketing Buy Bulk SMS Service When your customers have just finished purchasing from your store, they’ve committed to an identity of being YOUR customer. They have committed to an identity where they trust you, your brand, and your product. Which also Buy Bulk SMS Service means — to be consistent with this identity, they are VERY likely to do something you want them to Buy Bulk SMS Service do, like buy more (which is also why upsells work.) This is a good time to ask them to join your referral marketing program. Riff Raff & Co, a store that sells sleep toys for babies, executes this to perfection. If you visit the Riff Raff site, you won’t find their referral program. In fact, unless you’re a customer. You probably won’t even know they Buy Bulk SMS Service have one! Yet, they have one of the most successful referral marketing programs in the market. Riff Raff only targets people who have recently purchased a product from them. When a customer purchases a cute Riff Raff toy, it Buy Bulk SMS Service triggers a post-purchase popup asking them to join Screenshot showing a Buy Bulk SMS Service get rewarded" offer This popup is effective in many ways: Distinct imagery captures a lot of attention and shows off Riff Raff’s range of products. Babies! (Yes, babies always work.) Personal, heartwarming and genuine copy that resonates with their target audience parents. Understanding their customers and Buy Bulk SMS Service giving them a clear reason why they should have another Riff Raff toy (“wash days, childcare, gifts”.) Referral link personalized with their name. Riff Raff also sends this Email (with similar copy and imagery) to remind customers to share Buy Bulk SMS Service with their friends. Screenshot showing a "share" button on a thank-you page The strategy looks Buy Bulk SMS Service deceptively simple but Riff Raff is wrecking the industry’s referral rate like it doesn’t exist (this is a snapshot of their referral sales this year): Screenshot showing stats for a referral program Key Takeaway.